AOL Europe Announces Expanded Alliance With Online Search Leader Google
Multi-year Agreement Provides AOL's European Members
Access to Google's Targeted Advertising
DULLES, Va. and MOUNTAIN VIEW, Calif. - October 19, 2004 - AOL Europe,
Europe's leading Internet, online and e-commerce services provider,
and Google Inc. (Nasdaq: GOOG), developer of the award-winning Google
search engine, today announced a new multi-year agreement that will
provide users of the AOL European services with targeted advertising
from Google's AdWords advertisers. Financial terms of the agreement
were not disclosed.
The agreement underlines AOL's commitment to providing the most comprehensive,
relevant and useful search experience for its approx. 6.3 million members
in the UK, France and Germany.
Google currently provides web search results for AOL search products
in Europe. Under the new expanded alliance with Google, users of the
AOL services in the UK, France and Germany will now also get targeted
advertising from Google related to their search request. Google AdWords
advertisers can now appear on the search results pages of AOL's European
properties based on users' expressed interests. This enables Google
advertisers to reach millions of potential customers searching on AOL
properties across the UK, France and Germany.
This enhanced partnership allows AOL to continue to take full advantage
of the rapid growth in online marketing in Europe, particularly in
search-related advertising.
"This strategic alliance with Google, one of the leading search providers, underscores our commitment to providing our European consumers with the best online experience possible, while providing great value to our marketing partners," said Philip Rowley, President of AOL Europe. "By
expanding AOL's relationship with Google, AOL Europe provides our members in
the UK, France and Germany with useful information about products and services
relevant
to their searches, and ensures that we are continuing to provide a vehicle for
advertisers to reach a highly desirable audience in a compelling and effective
way."
"We are pleased to strengthen and grow our existing worldwide partnership with
AOL", said Omid Kordestani, Senior Vice President of Worldwide Sales and Field
Operations at Google. "Partnering with one of Europe's leading online and interactive
services providers reflects Google's continued commitment to providing value
to our European advertising customers. With this new agreement, AOL's European
operations will benefit from the revenue opportunity, while its users will enjoy
an enhanced online experience through the addition of relevant commercial information."
About AOL Europe
AOL Europe is a business unit of America Online, Inc., which is the
world's leading interactive services company with more than 30 million
members worldwide. America Online, Inc. is a wholly owned subsidiary
of Time Warner Inc. America Online is the world's leader in interactive
services, Web brands, Internet technologies and e-commerce services.
About Google Inc.
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by Stanford
Ph.D. students Larry Page and Sergey Brin, Google today is a top web
property in all major global markets. Google's targeted advertising
program, which is the largest and fastest growing in the industry,
provides businesses of all sizes with measurable results, while enhancing
the overall web experience for users. Google is headquartered in Silicon
Valley with offices throughout North America, Europe, and Asia. For
more information, visit www.google.com.
This press release contains forward-looking statements that involve
risks and uncertainties, including statements relating to the future
results of the relationship between Google and AOL Europe. Actual results
may differ materially from the results predicted. Factors that could
cause actual results to differ from the results predicted include volatility
in the demand for online advertising or web search services in Europe.
More information about potential risk factors that could affect the
success of Google's business and the Google/AOL Europe relationship
is included in Google's quarterly reports on Form 10-Q and from time
to time in other reports filed by Google with the Securities and Exchange
Commission.

