Google Advertising	RETURN TO TOP

Google AdWords

Google AdWords is our global advertising program that enables advertisers to reach the people who are interested in their products or services. Advertisers use our automated tools, often with little or no assistance from us, to create ads, place bids to serve their ads, select the types of sites where they'd like their ads to appear, and set daily spending budgets. AdWords features an automated, low-cost online signup process that enables advertisers to implement campaigns that can go live in 15 minutes or less.

AdWords ranks ads for display in one of two ways: either by CPM (cost per thousand) or a by combination of the maximum cost per click (CPC), which is set by the advertiser, together with clickthrough rates and other factors used to determine the relevance of the ads. This process favors the ads that are most relevant to users, improving the experience for both the person looking for information and the advertiser looking for interested customers. AdWords has many features that make it easy to set up and manage ad campaigns for maximum efficiency and effectiveness:

• Campaign management. Advertisers can target multiple ads to a given keyword or content site and easily track the performance of individual ads to see which ones are the most effective. The campaign management tools built into AdWords enable advertisers to quickly shift their budgets to ads that deliver the best results.
  
  
• Geographic and language targeting. Advertisers can target their ads by country, region or by a radius around an area they choose. Ads can also be targeted to the language of the prospective customer.
  
  
• Keyword targeting. Advertisers can deliver targeted ads based on specific search terms (keywords) entered by users or found in the content on a web page. We also offer tools to help advertisers consider synonyms and useful phrases to use as keywords or ad text. By choosing relevant keywords advertisers can improve ad clickthrough rates and the likelihood that a user will become a customer.
  
  
• Site targeting. Advertisers can specify which content sites they would like their ads to run on. As with keyword targeting, we offer tools that enable advertisers to target their ads to the right audience based on information related to a specific topic or theme.
  
  
• Traffic Estimator. This tool estimates the number of searches and potential costs related to advertising on a particular keyword or set of keywords. And in turn these estimates can help advertisers optimize their keyword-targeted campaigns.
  
  
• Budgeted delivery. Advertisers can set daily budgets for their campaigns and control the timing for delivery of their ads.
  
  
• Performance reports. We provide timely and continuous reporting on the effectiveness of each ad campaign
  
  
• Multiple payment options. We accept credit and debit cards and, for selected advertisers, we offer several options for credit terms and monthly invoicing. Advertisers can make payments in 48 currencies.
  
  
• AdWords Discounter. This feature gives advertisers the freedom to increase their maximum bids (CPM or CPC) because it automatically adjusts pricing so that they never pay more than one cent over the next highest bid.
  
  
• Conversion tracking. Advertisers can assess the effectiveness of their AdWords campaigns using this tool, which tracks conversion (to a sale, registration or other action) by identifying which ads and keywords are performing best. Advertisers can then make smarter online advertising decisions and better measure their overall return on investment (ROI) for their AdWords campaign.
  
  
• Budget Optimizer. This tool enables AdWords advertisers to manage their campaigns simply by setting a monthly budget and a list of keywords. The tool then works to maximize the number of clicks for a specific campaign.
  
  
• AdWords API. Developers use Google's free AdWords API service to create computer applications that interact directly with the AdWords server. Advertisers and third parties can manage large AdWords accounts and campaigns more efficiently and creatively with these applications.

For larger advertisers, we offer additional services that help to maximize returns on their Internet marketing investments and improve their ability to run large, dynamic campaigns. These include:

• Creative optimization. Our AdWords specialists help advertisers select relevant keywords and create more effective ads. This can improve advertisers' ability to target customers and to increase the click-through rates and conversion rates for their ads.
  
  
• Vertical market experts. Specialists with experience in particular industries offer guidance on how to most effectively target potential customers.
  
  
• Bulk posting. We assist advertisers in launching and managing large ad campaigns with hundreds or even thousands of ads.
  
  
• Dedicated client service representatives. These staff members continuously look for ways to better structure their clients' campaigns and to address the challenges large advertisers face.

Google AdSense

The Google AdSense program enables websites in the Google Network of content sites to automatically serve text and image ads that are precisely targeted to site content – so well-matched, in fact, that readers actually find them useful. Targeting can be based on search results or on web content. We share most of the revenue generated from these ads with our partner publishers.

Most of the websites that make up the Google Network sign up online, and we also sell direct to sites with significant traffic, under agreements that vary in duration. For our network members, we offer:

Google AdSense for search. This enables websites of any size to generate additional revenue by serving relevant AdWords ads targeted to search results. Because we also offer to license our web search technology along with Google AdSense for search, companies without their own search service can offer Google Web Search to improve their sites' usefulness while increasing their revenue.

Google AdSense for content. This program enables website publishers to generate revenue from advertising by serving relevant AdWords ads targeted to web content. Our automated technology analyzes the meaning of web content and serves relevant advertising. AdSense for content can help websites offset publishing costs or even become a primary revenue stream. There is no charge for websites to participate in this program. Using our automated sign-up process, web sites can quickly display AdWords ads on their sites. We share the majority of the revenues generated from clickthroughs on these ads with Google Network members that display the ads. For websites with more than 20 million page views per month, we offer customized services.

Other flavors of AdSense
We continue to look for new ways to help advertisers reach more users and publishers further leverage targeted and relevant advertising by extending the AdSense technology to new channels. These include:

• AdSense for domains enables domain name registrars and large domain name holders to unlock the value of their parked page inventory. AdSense for domains delivers targeted, conceptually related keywords and advertisements to parked domain name pages by using Google's semantic technology to understand the meaning of each domain name. Powering over 3 million domain names, AdSense for domains is the industry's leading parked page service.
  
  
• AdSense for feeds enables publishers to monetize feeds through contextually targeted advertising. It works the way the rest of the AdSense program works – delivering ads that are so relevant to the content that readers find them useful. When people click on these ads, Google pays the publisher.

Google Services	RETURN TO TOP

We are focused on building products and services that benefit our users and enable them to find relevant information quickly and easily. We offer, free of charge, all of the following services at Google.com, and many of them at our international sites.

Google Alerts

Get email automatically sent to you when there are new Google results for your search terms. We currently offer three types of alerts: News, Web, and News & Web. A News alert is an email message notifying you of new articles that appear in the top 10 results of your Google News search. A Web alert is an email message notifying you of new web pages appear in the top 20 results for your Google web search. A News & Web alert is a combination: notification when new articles related to your search term make it into the top 10 results for a Google News search, or the top 20 results for a Google web search.

Use Alerts to monitor a developing news story, keep current on an industry or a competitor, track medical advances, sports teams, or celebrities. When you set up an Alert, the frequency you select (daily, weekly, or as it happens) determines how often Google checks for new results, not necessarily how often you'll receive alerts. If you select "once a day," we'll check for new results once a day, which means you'll get a maximum of one email per day. If you choose the "as it happens," we'll check for new results continuously and send you an alert whenever we find a new result.

Google Answers

Google Answers provides people with help finding information and answering questions. Users set a fee they are willing to pay and submit questions to the Google Answers service. One of more than 500 carefully screened freelance researchers responds, usually within 24 hours. Google Answers researchers are experienced web searchers with strong communication skills who often have expertise in various fields. An extensive collection of past responses is available to our users free of charge.

Google Blog Search

Google Blog Search is the easiest way to search for blog content on the web. Using the same technology that powers Google's web search, Google Blog Search provides fresh, relevant search results from millions of feed-enabled blogs. Users can search for blog posts, blog names, authors, or a specific date range. Google Blog Search also features Google's SafeSearch technology, giving users control over the content of their search results.

Blog Search Reviewer's Guide (PDF - 1.4MB)

Google Catalogs

Through Google Catalogs, we provide access to the full content of more than 6,600 mail-order catalogs, many of which were previously unavailable online.

Google Directory

Google Web Directory enables people to browse and search through web sites that have been organized into categories. Our directory combines Google's search technology with the categorization developed by the Open Directory Project and is available in 75 languages.

Dodgeball

Dodgeball is a networking service that helps coordinate location-based social interactions between mobile users.

Froogle

Froogle enables people to easily find products for sale online. By focusing entirely on product search, Froogle applies the power of our search technology to a very specific task – locating stores that sell the items users seek and pointing them directly to the web sites where they can shop. Froogle users can sort results by price, specify a desired price range and view product photos. Froogle accepts data feeds directly from merchants to ensure that product information is up-to-date and accurate. Most online merchants are also automatically included in Froogle's index of shopping sites. Because we do not charge merchants for inclusion in Froogle, our users can browse product categories or conduct product searches with confidence that the results we provide are relevant and unbiased. As with many of our products, Froogle displays relevant advertising separately from search results.

Gmail

Gmail is Google's free webmail service. It comes with more than 2,000 megabytes of free storage and built-in Google search technology. Because of its capacity and search capabilities, users don't need to stay ahead of webmail storage limitations, unearth messages buried in folders, or have to worry about taming an unruly inbox. Gmail users can keep all of their important messages, files and pictures in a single place, and search them quickly and easily to find whatever they're looking for. Gmail also offers a new way of viewing messages, as part of conversations. And Gmail's powerful spam filtering eliminates spam from one's daily routine. Gmail is currently available in more than 16 languages and offers free automatic forwarding and POP access. It is in beta and is available by invitation only.

Gmail Reviewer's Guide (PDF - 2.1MB)

Google Groups

Use Google Groups to easily create your own mailing or announcement lists and public discussions in just minutes. Google Groups also makes it easier to read and participate in discussions, because all the replies to an initial post are gathered on one page. You can bookmark topics you're interested in, and have new replies to that topic delivered to your inbox. Each Google Group also has its own Google-fast search, making it easy to locate discussions in the archive. And as always, only relevant text ads are displayed within Google Groups. It's also home to the entire Usenet archive (dating back to 1981), so users can search, read and browse 845 million posted messages on virtually any topic within Google Groups.

Google Groups Reviewer's Guide (PDF - 244KB)

Google Images

Google Image Search is our searchable index of billions of images found across the web. To extend its usefulness, we offer advanced features such as searching by image size, format and coloration and restricting searches to specific web sites or domains.

Google Labs

Google Labs is our playground for our engineers and for adventurous Google users. On Google Labs, we post product prototypes and solicit feedback on how the technology could be used or improved. Google Labs projects include:

• Google Personalized Homepage – provides customized news and information an individual user chooses.
  
  
• Google Deskbar – enables people to search with Google from the taskbar of their computer without launching a web browser.
  
  
• Google Video – offers a way to search current and recent TV program details.
  
  
• Froogle Wireless – gives people the ability to search for product information from their mobile phones and other wireless devices.

Google Local

Google Local enables users to find relevant local information based on zip codes, cities or specific addresses. Google Local results include neighborhood business listings, addresses, phone numbers, relevant web sites, maps and directions.

Google Maps

Google Maps shows you where you want to go, and tells you what you'll find when you get there. Our dynamic, interactive maps are draggable (no clicking and waiting for graphics to reload when you want to view an adjacent area). Use your mouse or the directional arrows to pan in any direction to see areas off screen. Or type in the name of a region or neighborhood to see any part of it as easily as you do with a standard street map. Check out the satellite view at the top right corner of the Google Maps page to see satellite and aerial images of your location. In this view you can also zoom in, out, or pan in any direction. (You won't experience any long reload times when you drag images in the satellite view, either.)

Google Mobile

Google Mobile products are built specifically for phones and mobile devices, placing the information you need in the palm of your hand. Find what you need at any time, and from anywhere, using these Google Mobile products:

• Web Search – provides easy access to Google's index of billions of web pages from your phone or mobile device.
  
  
• Image Search – search billions of images and find the one you want using your phone or mobile device.
  
  
• Local Search – find local information, including business listings and driving directions, with your phone or mobile device.
  
  
• Mobile Web Search – search web pages that are specifically designed to fit the screens of phones and mobile devices.
  
  
• Google SMS (Short Messaging Service) – send queries as text messages over your mobile phone or device to get precise answers to your questions.

Google News

Google News gathers information from nearly 10,000 news sources worldwide and presents news stories in a searchable format within minutes of their publication on the web. The leading stories are presented as headlines on the Google News home page. These headlines are selected for display entirely by a computer algorithm, without regard to political viewpoint or ideology. Google News uses an automated process to pull together related headlines, which enables people to see many different viewpoints on the same story. Topics are updated continuously throughout the day and readers can view new stories by checking the Google News website, subscribing to Google News Alerts via email, or activating an RSS or Atom feed. Currently, the Google News service is tailored to 22 international audiences.

Personalized Homepage

Available on Google Labs, the personalized homepage gives users immediate, at-a-glance access to a Google homepage they build themselves. Users can drag and drop the functionality of Gmail and Google News, bookmarks, weather forecasts, movie showtimes, stock quotes, plus feeds from across the web. The personalized homepage does not replace the original Google homepage; users can switch between them by clicking on "Classic Home" or "Personalized Home."

Personalized Homepage Reviewer's Guide (PDF - 1MB)

Personalized Search

Personalized Search orders Google search results based on what is most relevant to an individual user. The Search History feature of Personalized Search enables users to view and manage their history of searches and which results they've clicked on. Over time, this information personalizes future searches by bringing results closer to the top when it's clear they are the most relevant.

Personalized Search Reviewer's Guide (PDF - 429KB)

Google Print

Google Print brings information online that had previously not been available to web searchers. Under this program, we have been experimenting with a number of publishers to host their content and rank their publications in our search results using the same technology we use to evaluate web sites. On Google Print pages, we provide links to book sellers that may offer the full versions of these publications for sale, and we show content-targeted ads that are served through the Google AdSense program.

Reader

Google Reader is a web-based feed reader that makes it easy to find and subscribe to online feeds. With the Reader, users can organize and stay current with the ever-increasing amount of web information they consume every day. Google Reader features a clean, easy-to-use interface and includes a comprehensive feed finder, multimedia feed displays, and algorithms that can assist users by automatically prioritizing content according to their interests. Google Reader also has easy sharing capabilities with email and "blog this" features.

Reader Reviewer's Guide (PDF - 1.3MB)

Google Scholar

Use Google Scholar to find scholarly literature (peer-reviewed papers, theses, preprints, abstracts, technical reports) from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web. As with Google web search, Google Scholar presents search results in order of relevance to your query, so the most useful references should appear at the top of the page. This relevance ranking takes into account the full text of each article as well as the article's author, the publication in which the article appeared and how often it has been cited in scholarly literature. Google Scholar also automatically analyzes and extracts citations and presents them as separate results, even if the documents they refer to are not online, so search results may include citations of older works and seminal articles that appear only in books or other offline publications.

Google Sitemaps

Google Sitemaps is an easy way for webmasters to help improve their coverage in the Google index. It's a collaborative crawling system that enables webmasters to communicate directly with Google to keep us informed about web pages, and when changes are made to these pages. Sitemaps enables better crawl coverage, fresher search results, and a smarter crawl, based on the ability to provide specific information about when pages have been modified, or how frequently they change. For more information, visit www.google.com/webmasters.

Special Searches

Use Google to search within specific topics. Our Public Service Search offers educational institutions and non-profit organizations worldwide free SiteSearch. Hundreds of universities offer our University Search, which can be used to search for admissions information, course schedules, or alumni news. Other special searches include: U.S. Government, Linux, BSD, Apple Macintosh, and Microsoft.

Google Web Search

In addition to providing easy access to billions of web pages, we have integrated special features into Google Web Search to help people find exactly what they are looking for on the web. The Google.com search experience also includes:

• Advanced search functionality – enables users to construct more complex queries, for example by using Boolean logic or restricting results to languages, countries or web sites.
  
  
• Spell checker – suggests alternate search terms when a search appears to contain misspellings or typing errors.
  
  
• Web page translation – automatically translates web pages published in French, German, Italian, Portuguese and Spanish into English, or vice versa.
  
  
• Stock quotes – provides links to stock and mutual fund information.
  
  
• Street maps – provides links to street maps and directions.
  
  
• Calculator – solves math problems involving basic arithmetic, complicated math or physical constants and converts between units of measure.
  
  
• Definitions – provides definitions for words or phrases based on content we have indexed.
  
  
• Phone book – provides U.S. street addresses and phone numbers for U.S. businesses and residences.
  
  
• Search by number – enables people to conduct quick searches by entering FedEx, UPS and USPS package tracking numbers, vehicle ID numbers, product codes, telephone area codes, patent numbers, FAA airplane registration numbers and FCC equipment ID numbers.
  
  
• Travel information – enables people to check the status of U.S. airline flights and see delays and weather conditions at U.S. airports.
  
  
• Cached links – provides snapshots of web pages taken when the pages were indexed, enabling web users to view web pages that are no longer available.
  

Google Web Search Features

In addition to providing easy access to billions of web pages, Google has many special features to help users find exactly what they're looking for. These include searches for word definitions, file types, movies, book ISBN numbers, weather, numbers, calculations, package tracking, and many others.

Google Tools	RETURN TO TOP

Blogger

Blogger is a leading web-based publishing tool that gives people the ability to publish to the web instantly using weblogs, or "blogs." Blogs are web pages usually made up of short, informal, frequently updated posts that are arranged chronologically. Blogs can facilitate communications among small groups or to a worldwide audience in a way that is simpler and easier to follow than traditional email or discussion forums.

Blogger Reviewer's Guide (PDF - 3.9MB)

Google Code

Developers outside of Google who are interested in Google-related development projects can visit this site for our free source code and lists of our API services. Open Source interests a lot of Google developers, so this program is a good way to prepare code for release and maintenance. Google engineers pick the programs in active development that we publish here. By releasing these tools, we will be able to release more software that relies on them later. Our first Google Code projects are all current, actively maintained code directly from our repositories, and as we improve them, those improvements will be merged into the free code base.

Google Desktop

Google Desktop is a desktop search application that provides full text search over your email, computer files, music, photos, chats and web pages that you've viewed. By making your computer searchable, Google Desktop puts your information easily within your reach and frees you from having to manually organize your files, emails and bookmarks. It makes searching your computer as easy as searching the web with Google. What's more, Google Desktop goes beyond helping you search your computer - it also helps you gather new information from the web with Sidebar, a feature that shows you your new email, weather and stock information, personalized news and RSS/Atom feeds, and more. Quick Find is another feature of Google Desktop. With it you can launch applications and see search results as you type without even opening a browser. You can also search Google Desktop with the Outlook Toolbar and see results within Outlook itself. Finally, you can search even more stuff, including your Gmail, files on network drives, many Outlook data types (including Contacts, Tasks, Calendar, Notes and Journal) and MSN Messenger chats. And for stronger security, you can encrypt your entire index.

Google Desktop Reviewer's Guide (PDF - 1.6MB)

Google Earth

Google Earth is the only program that can deliver a 3D digital model of the entire earth via the Internet. Its groundbreaking EarthStream™ technology combines advanced 3D graphics and network streaming innovations in a high performance system that runs on standard PCs and commodity servers. Users can point and zoom to anyplace on the planet. Satellite images and local facts zoom into view, enhanced by Google search to show local points of interest and facts. Intuitive to use, Google Earth solutions enable anyone to manipulate a rich map of the earth composed of imagery and feature information.

Google Earth Reviewer's Guide (Low resolution: PDF - 278KB, High resolution: PDF - 3.2MB)

Hello

Hello is a program for sharing digital pictures with friends using an instant messenger program. You don't have to wait for huge email attachments to download or upload your pictures to a public website. Hello is designed to let you send high-quality pictures instantly and securely over any speed connection, even dialup. And Hello automatically encrypts all your pictures and chat before sending, so it's safer and more secure than email. With Hello's file sharing technology, they only have to download high quality versions of the ones they really like. Everything else comes in at a smaller size, optimized for viewing on-screen.

Google Language Tools

Using Google, you can search for web content in any of 35 languages, or by country domain (71 at last count; we keep adding them). You can also translate text to and from several languages, translate a web page by submitting a URL. We also provide links to Google.com in more than 100 languages and links to all of the current Google country domains.

Picasa

Picasa is free downloadable software from Google that helps you instantly find, edit and share all the pictures on your PC. Each time you open Picasa, it automatically locates all your pictures (even ones you forgot you had) and sorts them into visual albums organized by date with folder names you know. You can drag and drop to arrange your albums and make labels to create new groups. Picasa makes sure your pictures are always organized. Picasa also makes advanced editing simple by putting one-click fixes and powerful effects at your fingertips. And Picasa makes it a snap to share your pictures – you can email, print at home, make gift CDs, instantly share via Hello™, and even put pictures on your own blog.

Picasa Reviewer's Guide (Low resolution: PDF - 1MB, High resolution: PDF, zipped - 4.5MB)

Google Talk

Google Talk is a free and easy way to make voice calls and send instant messages. This downloadable Windows application makes real-time communications simple and intuitive. Calls are made through your computer using the latest voice technology. All you need is an Internet connection, a microphone and a speaker. Google Talk works with any computer speaker and microphone – many laptops today have these built-in – and with wired and wireless headsets and USB phones. After downloading Google Talk, users sign in with their with Gmail usernames, and can invite friends to download Google Talk so they can talk to each other for free.

Google Talk Reviewer's Guide (PDF - 803KB)

Google Toolbar

The Google Toolbar is a free downloadable browser tool that makes Web browsing more effective and more efficient. The Toolbar includes a number of innovative features such as these:

• Supports Firefox – On Windows 2000/XP, Mac OS 10.2, and Red Hat Linux 8.0+
  
  
• Word Translator – Translates English words into other languages
  
  
• SpellCheck – Check spelling within Web forms
  
  
• Google Search – Access Google search from any web page
  
  
• PageRank display – Shows Google's ranking of any page on the web
  
  
• AutoFill – Completes web forms with information saved securely on a user's own computer

Google Toolbar Reviewer's Guide (Low resolution: PDF - 450KB, High resolution: PDF, zipped - 5.3MB)

Urchin

Urchin, Google's web analytics service, enables advertisers and publishers to make their marketing campaigns more efficient and their websites more effective using information Urchin provides. Advertisers can increase their advertising return on investment by optimizing online marketing campaigns, tracking referral sources, improving web design and content, and identifying visitor preferences. Urchin's intuitive interface makes segmenting customers, identifying top performing ad campaigns, and understanding user preferences easy.

Google for the Enterprise	RETURN TO TOP

Google's Enterprise division brings Google technology to companies and organizations.

The Google Search Appliance provides search across an organization's internal content (intranet, databases, enterprise applications) and public website. Designed for large enterprises, the Google Search Appliance can search up to 15 million documents as it delivers the same search experience and relevant results that users expect from Google.com. The Google Search Appliance can be installed in hours with minimal administration required.

The Google Mini is a hardware and software search appliance that delivers the power and productivity of Google search across a small or medium-sized business or organization's documents and websites. The Mini can index and search up to 100,000 documents. It works with more than 220 file formats including HTML, PDF and Microsoft Office. It can be set up in under an hour and requires minimal ongoing administration. The Google Mini costs $2,995 and includes hardware, software, one year of technical support and a product replacement guarantee.

Google Desktop Search for Enterprise enables companies to leverage the power of Google's popular desktop search application. Employees can search across the content on their hard drives – email, computer files, Lotus Notes, chats, and the web pages they've viewed, and Google Desktop Search for Enterprise enables IT administrators to centrally control user features and preferences and easily deploy to any number of users. It also integrates with the Google Search Appliance and Google Mini to provide a unified search interface across locally stored content, shared corporate content and the world-wide web. Best of all, Google Desktop Search for Enterprise is a free downloadable application. An optional premium support package is available.