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Find on this site:

• New: Free conversion tracking tool
• Now live: Expanded broad matching and increased ad quality
• Froogle: Send traffic to your site for free

New: Free conversion tracking tool

Conversion tracking is the latest addition to our suite of Google AdWords™ reporting tools. This feature allows you to track how many ad clicks convert to purchase, sign-ups, page views, and leads—for free.

You'll get AdWords conversion data right down to the keyword level in your reports, information that can help you better measure your return on investment (ROI) and make smarter online advertising decisions.

For detailed information about this new AdWords feature, please read our FAQ. Or, you can start tracking today—simply select the 'Conversion Tracking' link at the top of the 'Campaign Summary' page in your account, or contact your Client Service Representative.

Now live: Expanded broad matching and increased ad quality

As we announced a week ago, we've made two updates to Google AdWords. First, we've expanded the scope of broad matching to enable you to attract more prospects with no additional work. Second, we have raised the performance requirements for certain broad- and phrase-matched keyword variations. Both of these changes will work to improve ad relevance and build the best long-term experience for users and advertisers.

Expanded broad matching

Broad keyword matching now includes expanded matches such as plurals and synonyms. Keyword matching options enable you to control how precisely you want a user's query to match your specified keyword, and expanded broad match simply lets you find more matches automatically.

For example, if you advertise on the keyword 'web hosting,' your ad might also appear for searches on 'website hosting.'

• How does expanded broad matching work?
  Based on the monitoring and analysis of millions of user queries, the AdWords system automatically shows your ads for expanded matches, including plurals and synonyms.
• How do I get samples of these new matches?
  You can view your potential expanded matches using our keyword suggestion tool.
• How do I limit some or all expanded matches?
  You will receive more clicks by leaving your broad-matched keywords on broad match with the new expanded matching capability. However, if you want to prevent your ads from showing on particular expanded terms, you can add those terms as negative matches to your keyword list. If you'd prefer not to expand certain keywords at all, you can use a new account tool to easily change those keywords from broad matches to either phrase or exact matches; these match types will not be expanded. This will prevent your ads from showing on any matches related to those keywords (but you may also see a decrease in impressions and clicks). For each keyword whose matching option is changed, you'll see your broad match history and your new match type. Contact your Client Service Representative with any questions.

Learn more
Expanded matching
Your potential matches
Change your matching options

Increased ad quality

We'd also like to remind you that we've raised the standard for ad quality to help ensure that users see relevant ads and that the advertising you buy remains highly effective. We've found that when we show searchers an ad based on keywords that exactly match their query, they are more likely to click on the ad. However, when a searcher's query contains extra words that aren't part of the advertisers' keywords (broad- and phrase- matched keyword variations), the CTR for the ad is often lower than an exact match. Consequently, we've changed how we evaluate the quality of broad and phrase matches.

We've raised the standard for the quality of ads we show when the searcher's query contains one or more words that aren't part of a keyword or keyword phrase you've chosen for your ads. Your non-exact keyword variations need to maintain a higher CTR than before to achieve a strong relevance factor (automatically determined by analysis of Google search queries, your ad text, keywords, and CTR).

If some of your broad- and phrase- matched keywords have variations with a low relevance factor, we will stop showing your ad on those variations. This doesn't affect your purchased keyword's performance, though. Your keyword itself and its high-performing variations will remain active.

Learn more
Keyword matching options
Performance monitor overview
Broad and phrase matching performance requirements

Froogle: Send traffic to your site for free

Google has extended its powerful search capabilities to Froogle, a service designed to help shoppers find exactly what they want to buy. Froogle limits the shopper's search to merchant sites and points shoppers to pages that specify individual products. To learn more and to find out how to list your products on Froogle for the upcoming holiday season, read our merchant information page.

Feedback, please! If you have questions or feedback about The Top Result, send an email to tr-editor@google.com. If you have questions about your premium advertising campaign, contact your Client Service Representative directly.