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Find on this site:

• AdWords improvements: New features to help you better manage your campaigns
• Expanded Google ad network: Gain more ad exposure on even more websites
• Tips from the team: Learn the tricks of the trade straight from the AdWords team
• Google and Dow case study: Dow successfully targets ads around the globe

AdWords improvements: Better account management tools coming soon

You will soon be able to make edits to your Google AdWords campaigns or check the performance of your AdWords account in a snap. In response to advertiser feedback, we've developed a series of new features that will improve your AdWords experience. With the redesigned account interface, you'll be able to:

• Load your campaigns faster than ever
• Edit settings for multiple campaigns at once
• Include more campaigns, Ad Groups and keywords in your AdWords account
• Search within a campaign, Ad Group, keyword list, ad text, or across your entire account
• Generate and save customized reports in our new Reports section
• View campaign trends by day for the time period you specify
• Look for these enhancements and many more in the next few weeks. When they're available, we'll post a guide to the new features in your AdWords account.

Expanded Google ad network: Gain even more ad exposure

This month we are excited to announce the addition of new web publishers to our ad network. AdWords ads now appear on the content pages of:

• Mac Publishing (includes JavaWorld, LinuxWorld, MacCentral, and Macworld.com)
• Knight Ridder Digital
• About.com
• CNET

Starting today, AdWords ads will also appear on sites that are accepted into our ad network through our new Google AdSense program. These websites are reviewed and monitored according to the same rigorous standards as our current network sites. And your AdWords ads will continue to appear only in relevant places that make sense to web users. The only difference is that now your ads will be targeted to more content web pages, bringing you even more customers.

Unless you've specified otherwise, your AdWords ads are automatically eligible to appear across all of the search and content sites in our ad network. So, if you want your ads run on Google as well as the sites in our ad network, you don't need to do a thing. You can read more about the Google ad network and find out how to view or edit your distribution preference in our FAQ, or just ask your Client Service Representative.

Tips from the team: Learn the tricks of the trade straight from the AdWords team

Google is dedicated to helping your AdWords campaigns succeed. Here are some simple tips that can make a big difference in your account's performance:

1. Track your traffic
Use unique tracking URLs (example: www.yoursite.com?referrer=google) for your destination URLs. Tracking URLs, combined with your web analysis software, make it possible to identify all the traffic that comes from your AdWords ads to your website and track which keywords convert the most clicks to sales. You can assign the destination URL at the Ad Group level or use our power posting feature to assign unique URLs to individual keywords.

2. Benefit from bolding
When users search on your keyword, Google automatically bolds the keyword if you've featured that same keyword in your ad. Because this draws attention to the relevance of your ad, bolding is a simple way to improve your ad campaign performance. Just be sure to include your keywords in your ad text, and you can benefit from bolding.

3. Test out our tools
Coming up with a targeted keyword list isn't always easy, but our newly improved Keyword Suggestion Tool can help. To access this tool, click on the 'suggestions' link next to the keywords in your account or visit the Keyword tools page in our AdWords Help Center.

Google and Dow case study: Targeting highly specialized queries around the globe

Dow faced a classic multinational corporation challenge: how to promote and sell thousands of chemical and manufacturing products across divisions, countries, and hundreds of product lines. Business Services Manager Eric Grates found the answer with Google advertising. Read more.