Google Advertising News and Updates
The Top Result
April 2003
In this issue:
- AdWords Invoices: Now more detailed and easier to read
- AdWords Reports: Now available to download
- Premium Sponsorships Reports: More detail and other improvements
- Google Partner Network: Amazon.com and Disney add even more reach for you
- Creative Maximizer Tip: Testing creative treatments in your AdWords campaign
- Exclusive for Google Premium Advertisers: Why you need to be an online ad expert
Dear valued customer,
Recently, we announced that our advertising customer base has surpassed 100,000, making it the largest and fastest growing in the industry. As we continue to grow, you should know that our goal of providing the best advertising experience anywhere remains unchanged. Thus, it gives me great pleasure to announce - in response to your recommendations - a more detailed and easier-to-read AdWords invoice and the availability of AdWords reports for download. We want to make it as easy as possible for you to work with Google and hope that these latest improvements help you better manage your AdWords campaigns. If you have thoughts or suggestions, please do let us know by contacting your Client Services Representative or by dropping me a line.
Sincerely,
Tim Armstrong
VP Sales
AdWords Invoices: Now more detailed and easier to read
We heard from many of you that the AdWords invoice was too difficult to read and was missing many campaign level details. With your March AdWords invoice, you'll find more information, including number of clicks and average CPC. We've also laid it out in (what we hope is) an easier to read format.
You can view a sample of the new format and highlights
of the changes at:
http://www.google.com/advertising/adwords-invoice.html
To assist you with specific questions regarding your AdWords invoice, we've set up a dedicated email address. Please write us at billing@google.com and we will be happy to help you. You can also call us with questions.
US customers: 1-800-467-1894
International customers: +1-650-623-4000
If you have any other questions or feedback, please contact your Client Services Representative.
AdWords Reports: Now available to download
To aid you in the management and analysis of your AdWords campaigns, you can now download three AdWords reports:
Full Report - this includes all ad creative,
keywords, and content targeted advertising statistics.
Ads - this includes all ad creative and related statistics.
Keywords - this includes all statistics related to keywords and
content targeting advertising.
To download your reports, login to your AdWords account, select your
desired time period and report, and click on the "Go" button
in the upper right hand corner of the Campaign Summary section.
https://AdWords.google.com
If you have any questions or feedback, please contact your Client Services Representative.
Premium Sponsorships Reports: More detail and other improvements
As part of our continuing efforts to improve the campaign data that we provide to you, we recently made several improvements to Premium Sponsorships reports.
Within the reports themselves, we've added several
additional columns of data such as Effective CPM and Effective CPC,
renamed certain fields, and reorganized some columns.
Reports will now be available in several additional languages.
These changes are just a few of the many improvements in reporting we
have planned. If you have any questions about these changes, please
contact your Client Services Representative.
Google Partner Network: Amazon.com and Disney add even more reach for your ads
We're pleased to announce that two more popular and leading web properties have joined the Google partner network. Amazon.com and Disney sites Disney.com, FamilyFun.com, Go.com, and Movies.com are the latest additions. Along with AOL, Ask Jeeves, EarthLink, and many others, AdWords customers can reach even more prospects through the Google partner network. Nearly half of all search referrals currently occur via Google and our partner sites - and with these additions, your reach continues to grow.
If you're not currently using AdWords, start using it today to get in front of more prospects! Please contact your Client Services Representative. We'd love to help get you started.
Creative Maximizer Tip: Testing creative treatments in your AdWords campaign
Your ad creative can dramatically affect your clickthrough rate. Instead of limiting yourself to one creative, try out multiple creative approaches to find the best one for your AdWords campaign.
Consider this example:
Keyword: digital media
Creative #1 Digital Media
Clear PC Digital Sound
Download our easy-to-use software.
www._____.com
CTR: 5.2%
-----
Creative #2 Digital Media
Great Digital Music Software.
Get clear digital sound.
www._____.com
CTR: 4.5%
-----
Creative #3 Party Mode
Turn your PC into a party jukebox
Great Software - Download Here
www._____.com
CTR: 1.1%
In this example, there were three different creative treatments for one campaign. As you can see, even small variations in the creative can result in dramatic differences in clickthrough rate. Maximize your campaign today by trying out different creative to see what resonates best with your target audience!
Exclusive for Google Premium Advertisers: Why you need to be an online ad expert
The amount of money spent on online advertising is dwarfed by that spent on direct mail, TV, radio, and other more established advertising media. In the following Q&A, Patrick Keane, Head of Sales Strategy for Google, and former VP and Senior Analyst at Jupiter Media Metrix, argues that the Internet is already a mass medium whose importance will only grow over time. He asserts that by devoting more of their advertising budgets to online, companies are not only investing in a cost-effective and measurable advertising vehicle, they also gain valuable expertise in this important medium. The Top Result sat down with Patrick for a Q&A session:
Click here to read the Q&A.
Feedback, please! If you have questions or feedback about The Top Result, please write to tr-editor@google.com. If you have questions about your premium advertising campaign, please contact your Client Services Representative directly.
