Solutions for Real Estate
They're looking for you.
Millions of prospects browse for real estate and new homes on the Google
search engine each month. Google™ ads let you reach the potential customers
in your exact region, giving your site the highly-qualified and targeted
traffic you need.
The Search for a New Home Begins Online
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72% of all real estate searches begin online. 1 |
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The pervasiveness of real estate information on the Internet has created a phenomenon
in which about 20 million people are browsing home listings each month.2 |
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The Google network reaches 80% of all U.S. internet users.3 |
| Agents Recognize the Power of Search |
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Real estate companies have increased their Internet advertising budgets by 83.7% over the past six years.4 |
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A recent study showed that 41% of real estate agents use search marketing now. An additional 33% will begin using the medium in the next twelve months.5 |
| Superior Return on Investment (ROI) |
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Precision. With cost-per-click (CPC) advertising, you pay only when a customer actually clicks on your ad. |
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Accountability. With Google, you can calculate to the penny what it costs to drive traffic to your website, generate qualified leads, facilitate sign ups for a service, or refer business to a local affiliate or franchisee. |
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Pure Value. The average cost-per-lead for search marketing is just 29 cents, versus the $9.94 average cost-per-lead for direct mail or $1.18 cost-per-lead for the Yellow Pages.6 |
| Target Your Local Customers |
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Google can target users by location, allowing you to reach home buyers and sellers specifically within your service area(s). |
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53% of consumers regularly gather local information online.7 |
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Local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches performed by online shoppers.8 |
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Local consumers with Internet access use search engines 22% more often
than printed Yellow Pages.8 |
Ready to sign up? Click here to create your account. Your ads can be online in only 15 minutes!
1 - National Association of Realtors
2 - Inman News, June 2004
3 - Unduplicated reach of Google and Partner sites, based on Google analysis of comScore Media Metrix data, May 2005
4 - Borrell Associates, May 2003
5 - JupiterResearch, September 2004
6 - U.S. Bancorp Piper Jaffray, Jack Myers LLC, March 2003
7 - JupiterResearch, March 2004
8 - Kelsey Group, 2004
Last updated August 2005.
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Show your ads to people searching for results in an area you define with a radius and center (top) or polygon (bottom).
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