Solutions for Automotive
Google's renowned search results give us tremendous reach to the millions of buyers looking for cars and auto products online. When you use Google AdWords™ to find auto shoppers in your market, you make the most of your advertising budget.
Consumers use Google to find auto dealers
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3 out of 4 online consumers looking for an automobile dealer use a search engine to find that dealer.1 |
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Google is #1 in automotive search referrals, sending more traffic to auto sites than all other search engines combined.2 |
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The Google network reaches over 80% of all Internet users every month.3 |
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Google attracts more 2-year intenders than any auto site and ranks second in reach to 6-month intenders.4 |
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Google has the ability to target users by state, city or geographic location, enabling an automobile dealer to reach local customers. |
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The Google network provides dealers with access to local new and used auto shoppers, parts and accessories shoppers, or consumers needing vehicle repair. |
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Local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches performed by online shoppers.5 |
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Local consumers with Internet access use search engines 22% more frequently than printed Yellow Pages.5 |
| Superior Return on Investment (ROI) |
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With cost-per-click (CPC) advertising, dealers only pay when a customer clicks on their advertisement. |
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With Google, dealers can calculate to the penny how much it costs to drive traffic to their website, generate qualified leads and, most importantly, sell vehicles. |
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FordDirect's cost per lead on Google is less than $5 per lead, and the dealer cost per sale is less than $100.6 |
Ready to sign up? Click here to create your account or have one of our specialists design a campaign for you.
1 - Insight Express Study for Google, 2003
2 - StatMarket, February 2004
3 - Unduplicated reach of Google and Partner sites, based on Google analysis of comScore Media Metrix data, May 2005
4 - Allison Fisher Research 2003
5 - Kelsey Group, 2004
6 - FordDirect Case Study, 2003
Last updated August 2005.
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Show your ads to people searching for results in an area you define with a radius and center (top) or polygon (bottom).
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